Erin Bickley and Jenny Greer had a dream. They wanted to boost women’s confidence through fashion. Walking onto the Shark Tank stage, they showed off Hold Your Haunches. This leggings brand mixes style with purpose. It shows their commitment to empowering women.
Erin and Jenny knew what women needed. They wanted leggings that offered more than a good fit. Starting from a home-based operation, they grew into a professional business. Their Shark Tank appearance wasn’t just about getting an investment. It was about proving their passion and effort to experienced investors.
After Shark Tank, their story highlights fashion’s power when combined with function. Sales soared from $165,000 to $1.5 million, thanks to the show’s spotlight. This proves visibility can be as crucial as money. Their leggings, known for making bodies look better, have become a favorite for many.
Key Takeaways:
- Erin Bickley and Jenny Greer’s entrepreneurial spirit drove Hold Your Haunches to new heights.
- Their Shark Tank journey emphasized the value of exposure over cash investment.
- Post-show, Hold Your Haunches sales skyrocketed from $165,000 to $1.5 million.
- Hold Your Haunches’ leggings merged fashion with function, appealing to a wide audience.
- Their success underscores the potential in body-shaping and anti-cellulite compression activewear.
A Dynamic Pitch on Shark Tank
Erin Bickley and Jenny Greer didn’t just bring leggings to Shark Tank. They introduced an innovative anti-cellulite shapewear idea. Frustrated by the lack of good figure-shaping pants, they created Hold Your Haunches. This product combines leggings with special body shaping to improve the wearer’s look.
The Entrepreneurs: Erin Bickley and Jenny Greer
Erin and Jenny are both moms who wanted clothes that are slimming yet fashionable. They noticed a need for this kind of clothing. By working closely from start to finish, they showed they care about what their customers need.
Initial Ask: $75,000 for 20% Equity
Erin and Jenny asked for $75,000 for 20% of their business. They wanted the money to grow their company. Their pitch focused on the leggings’ built-in shapewear for women who want to shape their bodies effectively. They talked about how well-designed and useful their product is, hoping to impress the Sharks.
Sharks’ Reactions and Comments
The Sharks had mixed feelings. Kevin O’Leary didn’t like the leggings, calling them “false advertising.” Robert Herjavec and Mark Cuban also stepped back due to market worries. But Barbara Corcoran and Lori Greiner saw something special in the anti-cellulite shapewear.
Greiner and Corcoran looked at the big picture. They thought about selling in more stores to grow Hold Your Haunches. They offered insight that differed greatly from the doubts other Sharks had.
hold your haunches leggingsshark tank recap
Erin Bickley and Jenny Greer’s trip on Shark Tank was truly moving. They introduced Hold Your Haunches, merging fashion and function. These leggings come with built-in shapewear for a slimmer look.
The Product: Anti-Cellulite Leggings with Built-in Shapewear
Hold Your Haunches leggings do more than fight cellulite. They have shapewear inside to lift the butt and control the tummy. This makes you look better and feel confident in comfort and style.
Final Deal: $75,000 for 40% Equity and $100,000 Line of Credit
The initial ask was $75,000 for 20% equity. But it changed to include a $100,000 line of credit and 40% equity. This deal was a big win. It got them the funds they needed and the right partners. Thanks to the Sharks, they made great retail connections and got their product out there.
The Impact Post-Shark Tank
Hold Your Haunches made a memorable mark on ABC’s Shark Tank. The journey of Erin Bickley and Jenny Greer shines a light on the highs and lows in fashion business. After their TV appearance, their sales skyrocketed to $1.5 million in just six months. Their small home-based operation quickly grew into a large business ready to meet the high demand.
The Hold Your Haunches leggings became a hit thanks to their shapewear and body-enhancing features. Their sales nearly hit $2 million, showing how much Shark Tank can boost fashion products. The change from a small setup to a big business showed the power of smart product development and investment.
But, the story of Hold Your Haunches is also a warning. Even with early success, staying in the market was hard. By 2023, the company stopped business, and their online shop was closed. This shows that challenges and market changes can affect businesses even after Shark Tank success.