Have you thought about the sacrifices firefighters make every day? Each piece of their gear has a brave and powerful story. It shows their dedication and courage. Niki and Matt Rasor brought this vision to life with their Firefighter Turnout Bags. They appeared on a Shark Tank episode that honored American Heroes. Their bags are made from old firefighter uniforms. They are not only useful but also full of meaning.
When they pitched their idea, they asked for $250,000 for a part of their company. Niki talked about how they started by turning an old gear pocket into a purse. They had some tough times, like when their Kickstarter didn’t work out. But they kept going, and now people all over the world love their bags. Niki shared their plan to use new material. This would make making bags easier and not just rely on old gear.
Key Takeaways
- Niki and Matt Rasor introduced Firefighter Turnout Bags on Shark Tank, aiming to repurpose decommissioned firefighter gear.
- The Rasors sought a $250,000 investment for a 33.3% stake in their business.
- The bags, including purses, packs, and duffel bags, are known for their durable and resilient material.
- Despite setbacks like a failed Kickstarter campaign, the business achieved global sales.
- Niki emphasized the need to streamline production with new fabric to scale the business effectively.
The Story Behind Firefighter Turnout Bags
In 2008, Matt Rasor asked his wife Niki for a special favor involving his firefighter coat. Niki creatively turned the material into a handbag, using old firefighter suspenders. This innovative bag caught the public’s eye and started a business making bags from retired firefighter gear.
Origins and Inspiration
Niki’s handbag didn’t just get attention—it sparked a movement. The idea of turning old firefighter gear into stylish, useful bags excited people. This initiative showcases the creativity and problem-solving skills often seen in the firefighting world.
Products and Customizations
Firefighter Turnout Bags offers a range of products, like purses and duffel bags, priced from $30 to $150. Each bag has a history of bravery and determination from its days as firefighter gear. For those who love the story behind their bag, there’s an option to customize.
Niki and Matt invite customers to send in their gear for a personalized touch. Moreover, their lineup includes firefighter bags product shark tank, fireground equipment bags, and firefighter PPE bags. This approach meets various needs while keeping the charm of upcycled firefighter materials.
Shark Tank Episode 816 Highlights

On Shark Tank Episode 816, we celebrated America’s heroes. Niki and Matt Rasor presented their business confidently. They showed their large yearly profits and their plan to grow by using new fabric.
Pitching to the Sharks
Niki and Matt Rasor introduced their unique business. They make firefighter personal bags from old gear and new fabric. The Sharks looked closely at their sales and the challenges of making more, especially with new materials.
Investment Offers and Final Decision
Lori Greiner saw great potential in their business. She offered $250,000 for half of the company. Niki accepted Lori’s offer. She then worked hard to grow her business, including moving to a bigger space and launching a new product line.
Post-Firefighter Bags Shark Tank Recap
After being on Shark Tank, Niki and Matt Rasor achieved great success with Firefighter Turnout Bags. They moved operations back to a warehouse for better control and efficiency. The launch of the Probie line was crucial. It offered products like phone cases and backpacks made of new firefighting fabric. This helped them reach more customers while keeping high-quality.
Return to the Warehouse
Moving to a warehouse brought many benefits. There was more room for efficient production. This helped them keep up with the demand easily. The Probie line was a key achievement. It included firefighter bags and backpacks. These products met various needs while keeping the firefighter spirit in each design.
Business Closure Announcement
But, a sudden event happened. On February 15, 2021, Niki Rasor announced the business would close to focus on her family. This news shocked loyal customers who had followed their Shark Tank journey. Yet, Firefighter Turnout Bags left a lasting impact. They turned old firefighter gear into stylish, functional bags. This highlighted the value of sustainability. Though the business ended, its spirit of resilience, creativity, and sustainability still inspires many.