Square Keg: Portable Keg from Shark Tank

The summer barbecue was in full swing. Friends were laughing and coolers were full of drinks. But then, the ice melted, and the drinks got warm. That’s when the Square Keg saved the day. It was featured on Shark Tank and kept drinks cold from start to finish.

Not just for backyard parties, the Square Keg is a hit everywhere. It’s small enough to fit in a fridge or cooler. It keeps drinks bubbly, making it a must-have for many. Say goodbye to the trouble of old kegs and melting ice.

The Square Keg’s success on Shark Tank shows its appeal. It’s simple and works for any event. This means the host can relax and enjoy the party, knowing everyone has great drinks.

Key Takeaways

• The Square Keg seamlessly integrates into any social setting, ensuring fresh and cold beverages.
• This portable keg debuted on Shark Tank, captivating audiences with its practicality.
• Compact and convenient, the Square Keg fits in fridges or coolers, making it ideal for various events.
• Kevin O’Leary, a fan, called it the perfect “guy gift” and praised its usability.
• Lifetime sales saw a significant boost post-Shark Tank appearance, from $1.4 million to $3.5 million in just 18 months.

The Inception of Square Keg

Tim Louks started Square Keg after leaving medical device sales. He was tired of big, hard kegs. In 2017, he wanted something smaller and easier to carry. This idea began the portable keg movement, making drinking at home better.

The Idea

Tim Louks took seven years to graduate from Eastern Washington University. One night in November 2017, he came up with the Square Keg. He wanted a keg that fit in your fridge or cooler, making drinking at home easy.

Overcoming Challenges

Starting Square Keg wasn’t easy. Louks had a Kickstarter campaign that wasn’t fully successful. But he didn’t give up. He worked with local suppliers in Spokane, Washington, to make everything American-made.

This focus on quality and local production helped Square Keg grow. The company now ships to all 50 states and internationally. In 2021, Louks worked full-time on Square Keg. He introduced new keg models and built a team. Square Keg’s innovation has made drinking at home easier and more efficient.

Features of the Square Keg

The Square Keg has several key features of Square Keg that make it great. Its design and eco-friendly approach make it perfect for home use. It meets different needs efficiently.

Fits in the Fridge or Cooler

The Square Keg’s unique square shape is a big plus. It fits well in fridges and coolers, saving space. This makes it easy to move around, perfect for home use.

The SquareOne mini keg holds 1 US gallon (128 ounces). It shows how efficient the design is without losing capacity.

Keeps Drinks Fresh and Carbonated

The Square Keg uses special tech to keep drinks fresh longer. It works with CO2 for beer and cocktails, Argon for wine, and Nitrogen for cold brew. This keeps drinks tasting great, just like when they were first poured.

Many beverage experts recommend it for this reason.

Sustainable and Reusable

The Square Keg is made to be eco-friendly. It’s designed to be reused, cutting down on waste. This appeals to those who care about the environment.

It’s also made in the USA, in Spokane, WA. This ensures quality and local production.

Square Keg Shark Tank Episode Recap

During a memorable Shark Tank episode, Tim Loucks, the founder of Square Keg, made a compelling pitch. He launched the company in 2017. Loucks showcased the SquareOne stainless steel keg, which holds up to 128 ounces of various drinks.

Loucks mentioned that the SquareOne kegs cost $279. The Nitro version, for cold brew and nitro beer, is $399. These prices show the product’s high quality and innovation. He talked about how easy it is to use, how portable it is, and how it works with many drinks.

“Kevin O’Leary was particularly impressed by the product’s utility and market readiness,” recounted Loucks. “His support means a lot to our brand and will help us scale even further.”

The pitch highlighted the company’s success. Over 4000 units of SquareOne kegs have been sold, making over $1.4 million in a year and a half. The company started shipping nationwide from Spokane Valley. Despite a $250,000 loss last year, they’re on track for a 15% net profit.

A big part of the Shark Tank episode was the Vino On Tap wine storage. It holds up to 5 bottles of wine. This product has made over $1 million in sales by October 2023. Loucks hopes the show will boost Square Keg’s profile and inspire local entrepreneurship.

Companies like iCPooch, xCraft, and Spiceology have also appeared on Shark Tank. But Square Keg’s pitch and product won over the investors. With Kevin O’Leary’s Square Keg investment, their future looks bright.

Testimonials from Happy Customers

Square Keg has won the hearts of many. Its sleek design and practical use have made it a favorite. Here are some highlights from Square Keg testimonials, customer reviews, and portable keg feedback.

User Reviews

Users love the Square Keg for its ease and performance. Chris R. says, “It fits perfectly in my fridge and cooler, making it great for outdoor fun. It’s essential for anyone who loves a cold drink at any event!” Gary Allcox also praises its compact size and ability to keep drinks fresh.

Every customer review shows a great experience. With 351 reviews and a 100% 5-star rating, it’s clear many are happy. Kimberly Lee says, “The Square Keg has changed our social events; it’s perfect for tailgates and backyard parties.”

Customer Satisfaction

Customers are thrilled with the portable keg’s versatility. It keeps a variety of drinks fresh, from beers to mixed cocktails. It can make 20+ cocktails at once and offers different gas options.

Customers also love the extra perks. There’s a lifetime warranty, fast and free shipping in the continental United States, and special deals. So, Square Keg customers are happy with the product and the buying experience.

How to Use the Square Keg

Using the Square Keg is easy and efficient. It can hold up to 128+ ounces, making it great for any drink lover. Its design makes setting up, maintaining, and refilling simple and convenient.

Setup Instructions

Setting up the Square Keg is simple:

1. Fill the keg with your favorite drink. It can hold like a 12-pack, five wine bottles, or 20+ cocktails.
2. Connect the tubing to the regulator and the CO₂ cartridge. Make sure it’s pressurized right for carbonated drinks. Use CO₂ for fizz, Argon for wine, and Nitrogen for nitro drinks.
3. After setting up, seal the keg with the stainless steel cap. Then, you’re ready to serve your drinks.

Maintenance and Cleaning

Keeping the keg clean is key for safe and long-lasting use:

• Rinse the keg with hot water after each use.
• Clean the inside with mild dish soap.
• For a deeper clean, use a brewery wash. This keeps your drinks fresh for weeks.
• Make sure all parts are dry before storing.

Refill Process

Refilling the Square Keg is quick and easy:

1. Find a place that offers growlers or brew at home.
2. Fill the keg to your liking, keeping in mind the max pressure.
3. Seal the keg and attach the right gas. Use CO₂ for fizz, Argon for wine, and Nitrogen for nitro drinks.
4. Adjust the pressure with the purge-valve if needed.

The Square Keg comes with a lifetime warranty and a 30-day risk-free trial. It can make over 20 cocktails at once. Store it in your fridge or cooler and enjoy fast shipping in the continental U.S.

Applications of the Square Keg

The Square Keg is great for many drinks. It’s used for beer, cocktails, cold brews, and kombuchas. This makes it a versatile drink dispenser. Let’s look at how it’s used for different beverages.

For Beers

Beer lovers will love the Square Keg. It’s small but holds up to 128 ounces. This makes brewery visits easier.

Beers stay fresh and bubbly. It’s perfect for weekend trips or big events. There are regular and NITRO versions for everyone.

For Cocktails and Mixed Drinks

Throwing a party is easier with Square Keg. It holds up to 20 cocktails at once. The stainless steel keeps flavors in, so drinks taste great.

It’s great for brunch or evening parties. Your guests will love the convenience.

For Cold Brews and Kombuchas

Square Keg is also good for non-alcoholic drinks. It works well for cold brew coffee and kombucha. The SquareOne Nitro edition is perfect for nitro drinks.

It’s great for homes and cafes. The surface is chemical descaled for the best taste.

The Square Keg is perfect for many. It’s great for beer, cocktails, and cold brews. Its quality makes it a top choice for any drink lover.

Square Keg Features and Benefits

The benefits of Square Keg are many, making it a top choice for those seeking portable beverage solutions. The SquareOne® keg holds 128+ ounces, like a 12-pack of beer or 5 bottles of wine. It keeps drinks fresh for up to two weeks with the right CO2 cartridges.

Keg advantages include its high-pressure handling. The SquareOne® Nitro can handle up to 45 PSI, perfect for nitro drinks. The SquareOne® Vino Bundle also keeps wine fresh with argon gas cartridges.

The keg advantages go beyond keeping drinks fresh. Its square shape makes it stable and easy to stack. It’s also small enough to fit in fridges or coolers, making it great for portable beverage solutions. The cap system seals well without needing tight metal contact, making it easy to use.

Using kegs is good for the environment and easy to do. They’re perfect for picnics or house parties. The benefits of Square Keg make it a top pick for portable and versatile drink dispensers.

Kevin O’Leary’s Involvement with Square Keg

Kevin O’Leary, a well-known investor from Shark Tank, saw the potential in Square Keg. He made a big investment, which got a lot of attention. This move also opened up new chances for the product’s growth.

The Deal on Shark Tank

On Shark Tank, Kevin O’Leary was drawn to Square Keg’s innovative design. He believed it had the potential to grow big. His investment in Square Keg is a highlight of Shark Tank’s success stories, showing his talent for finding promising businesses.

Subsequent Product Developments

After Kevin O’Leary’s investment, Square Keg started to improve and expand its products. They introduced Vino On Tap, a wine version of the Keg. This wine product uses Argon gas to keep the wine fresh for a long time.

This move not only added variety but also attracted wine lovers. Kevin O’Leary’s help went beyond just money. His advice helped Square Keg grow, showing how well investors and entrepreneurs can work together.

Market Performance of Square Keg

Since its debut on “Shark Tank,” Square Keg has seen great success. By 2021, it made over $1.5 million in sales. It sold more than 4,000 SquareOne kegs in its first year.

The company’s success comes from its easy-to-use and versatile products. These products meet the needs and wants of many consumers.

Sales Figures

Square Keg’s sales soared after “Shark Tank.” By 2023, it reached $3.5 million in annual sales. This shows a strong demand for their products.

Despite a $250,000 loss in 2021, the company is now expected to make a 15% net profit. This is a big step forward. With a 60% profit margin and a 4.7/5 star rating, Square Keg’s financial health is strong.

Market Expansion

After its success, Square Keg expanded into new markets. It entered offices, event spaces, and partnered with breweries and wineries. This strategy helped it grow and offer special deals.

By July 2022, Square Keg’s sales were expected to hit $200,000. Its net worth is now $2 million. This shows it’s doing well in a tough market.

Its diverse product line, from the SquareOne mini keg to the “Nitro” edition, appeals to many. Prices start at $249 and go up to $399. Free shipping in the continental U.S. and refill cartridges help the brand grow.

Conclusion

The Square Keg is a big deal in the world of drink dispensers. It’s easy to use, versatile, and fun. This makes it a top pick for anyone who loves drinks.

Tim Loucks’ time on Shark Tank was a turning point for Square Keg. He asked for $300,000 for 10% of the company. Kevin O’Leary offered $300,000 for 20%, showing the company was worth $1.5 million.

After Shark Tank, Square Keg’s popularity soared. It sold $1.4 million worth of products and could be worth $2.42 million by 2024. Its design is both small and strong, fitting in fridges or coolers.

It can hold many drinks, from beer to cold brew coffee. The brand is growing, adding new products like Square Keg VINO and NITRO. Over 4,000 units sold show it’s a hit with customers.

This review shows the SquareOne Mini Keg is both useful and stylish. It keeps drinks fresh and carbonated, making it easy to use. It’s a great choice for anyone looking to improve their drink experience.