Imagine a lively Thanksgiving morning, filled with the smell of food and everyone busy in the kitchen. Your aunt, known as the family chef, is trying to truss the turkey. But, the twine breaks. That’s when the *Turbo Trusser*, a tool from *Shark Tank*, comes to the rescue. It makes trussing poultry easy.
Brian Halasinski and Kirk Hyust started Turbo Trusser in March 2021 in Canton, Ohio. They aimed to make cooking poultry easier. They went to *Shark Tank* to get $100,000 for 10% of their company. Before their TV appearance, they sold 11,000 units and made $90,000. It was a hit with both home cooks and professionals.
Key Takeaways
- *Turbo Trusser* simplifies the process of trussing poultry.
- Founded by Brian Halasinski and Kirk Hyust in Canton, Ohio.
- Featured on *Shark Tank* seeking $100,000 for 10% equity.
- Generated $90,000 in sales within eight-and-a-half months before *Shark Tank*.
- Experienced a sales surge to $290,000 post *Shark Tank* appearance.
- Dealt with significant knockoff competition on Amazon.
- Expanded product line includes attachments for various poultry sizes, a portable grill attachment, and seasonings.
Introduction to Turbo Trusser
Imagine a kitchen tool that changes how you cook poultry. The Turbo Trusser is just that, loved by home cooks and chefs. It was created by two people with different backgrounds but a common goal.
Background of the Inventors
Brian Halasinski and Kirk Hyust made the Turbo Trusser. Brian has experience in sales and building, while Kirk knows a lot about cooking. Together, they wanted to make cooking easier.
Their skills help them understand what people need and how to make kitchen tools better.
The Story Behind the Turbo Trusser
The idea for the Turbo Trusser came while Brian and Kirk were fixing up a house. They were tired of the hard way to truss poultry. They wanted a way to cook it fast and juicy every time.
Using what they knew, they made a prototype. They were excited to bring their idea to the kitchen world.
Mission and Vision of Turbo Trusser
The Turbo Trusser’s mission is to change how we cook poultry. Brian and Kirk want to make cooking simple. They dream of a world where everyone can cook great poultry easily.
Since starting in March 2021, they’ve sold over 10,000 units. It’s now in 74 stores and has seen huge sales growth. The Turbo Trusser is proving to be a game-changer in kitchens.
How to Use the Turbo Trusser
Using the Turbo Trusser is easy and changes how you prepare poultry. This device makes trussing simple, perfect for all cooks. Here’s a simple guide to use the Turbo Trusser:
- Position the Bird: Place your poultry on a clean surface, with the cavity up.
- Hook the Turbo Trusser: Attach the hooks around the wings and legs. Make sure they’re tight to keep everything in place.
- Tighten and Adjust: Tighten the bands until the poultry is well trussed. This helps it cook evenly.
- Proceed with cooking: Your poultry is now ready for the oven or grill. The Turbo Trusser makes sure it cooks well and stays juicy.
This method makes your poultry taste better and stay juicier by up to 20%, say its creators. Trussing with the Turbo Trusser makes cooking poultry consistent and efficient. You’ll get a perfectly cooked bird every time.
Also, the Turbo Trusser is affordable and easy to find. It costs just $14.99 per unit. You can buy it at the company’s website, hardware stores, and leading distributors, in 74 locations.
Over 10,000 units have been sold worldwide, and customers love it. It has a 4.3 out of 5 stars rating on Amazon. The Turbo Trusser is a hit with poultry lovers everywhere.
Why Turbo Trusser is a Game-Changer
The Turbo Trusser is changing how we prepare poultry. It was created by Brian Halasinski and Kirk Hyust. This tool makes trussing easier, which can make poultry taste better and feel softer.
Effortless Trussing
The Turbo Trusser is easy to use. It helps both new and experienced cooks make perfectly trussed poultry. This means you spend less time with twine and more time enjoying your food.
It’s made of durable stainless steel. This makes it long-lasting and easy to clean. You can even wash it in the dishwasher.
Increased Juiciness of Poultry
The Turbo Trusser also makes poultry juicier. It keeps the bird tightly trussed, so it cooks evenly. This helps keep moisture in, making the meat more flavorful and tender.
It works well for roasting, smoking, grilling, or rotisserie cooking. This tool ensures your poultry is always delicious.
Customer Testimonials
People love the Turbo Trusser. They say it’s easy to use and improves their cooking. The feedback shows how it makes cooking chicken and turkey better.
| Customer | Feedback |
|---|---|
| Mary S. | “Using the Turbo Trusser was a breeze! My Thanksgiving turkey has never been juicier.” |
| David L. | “I’ve always struggled with trussing poultry, but this tool made the process so simple and effective.” |
| Lisa K. | “The Turbo Trusser is a game-changer in my kitchen. Effortless trussing and better-tasting chicken every time.” |
These reviews show how great the Turbo Trusser is. It’s loved by both home cooks and professionals.
Turbo Trusser’s Shark Tank Journey
Turbo Trusser’s time on Shark Tank was both thrilling and life-changing. Brian Halasinski and Kirk Hyust worked hard to impress the Sharks. They aimed to get funding and advice from the business experts. Let’s explore their preparation, the pitch, and the deal with Kevin O’Leary.
The Preparation and Application Process
Before Shark Tank, Brian and Kirk made sure their business was ready. They wanted $100,000 for 10% of their company. Their product, the Turbo Trusser, was a game-changer for cooking poultry.
It was priced at $14.99 and had sold over $65,000 in just 90 days. It was in 80 stores across North America and could be shipped internationally. They perfected their pitch, improved their product, and knew their market well.
Pitching Turbo Trusser on Shark Tank
When they pitched, they showed off the Turbo Trusser’s benefits. They faced doubts but proved their product was reliable. They sold 11,000+ units with only one return.
They talked about the big market for turkey sales during holidays. Their numbers and story won over the Sharks.
Deal with Kevin O’Leary
The deal with Kevin O’Leary was a game-changer. They got $100,000 for 33% equity and a $1 royalty per unit. This deal valued them at about $303,030.
After the show, sales jumped to $290,000. They expanded their reach, making sure more people could try their product.
Turbo Trusser After Shark Tank
After appearing on “Shark Tank,” Turbo Trusser grew a lot. It was started in March 2021 by Brian Halasinski and Kirk Hyust. They wanted $100,000 for 10% of the company.
By the time they were on the show, they had made $90,000 in just eight-and-a-half months. But after “Shark Tank,” they made $290,000 by the end of 2022.
Kevin O’Leary invested $100,000 for 33% equity and a $1 royalty fee. This deal made the company worth about $303,030. They sold each unit for $14.99, making a profit of $11.92 per unit.
Here’s a brief snapshot of Turbo Trusser’s performance post-Shark Tank:
| Metric | Performance |
|---|---|
| Initial Sales (before Shark Tank) | $90,000 |
| Sales by End of 2022 (post-Shark Tank) | $290,000 |
| Units Sold (by Shark Tank appearance) | 11,000 |
| Return Rate | 1 out of 11,000 |
| Number of Stores | 75 |
| Website Sales Share | 60% |
| Distributor Sales Share | 27% |
| Sales Lost to Copycats | Approximately $300,000 |
Turbo Trusser also faced challenges from copycats. They found 178 competitors, losing about $300,000. But, they kept growing, planning to add new products.
The company wants to make a smaller size for Cornish hens and a portable grill attachment called TurboTex. They also plan to make a poultry brine and an all-purpose spice rub.
They also stay true to their roots, making all products in Northeast Ohio. This supports local communities and keeps quality high.
Challenges Faced Post Shark Tank
After appearing on Shark Tank, Turbo Trusser faced big challenges. The main issue was the flood of fake products on different platforms. This part talks about the problems they encountered and how they tried to solve them.
Battle with Knockoffs
After Shark Tank, Kirk and Brian’s product became very popular. Unfortunately, this drew many fake versions. These fakes were everywhere, especially on Amazon. They had to fight a constant battle against these counterfeits to keep their brand safe and earn customer trust.
Overcoming Counterfeits
Kirk and Brian teamed up with the International AntiCounterfeiting Coalition to tackle this issue. This partnership was key in protecting their product. They used legal steps and watched e-commerce sites closely to make sure only real Turbo Trusser tools were sold. Their hard work helped keep the brand’s reputation strong and its growth steady.
Where to Buy Turbo Trusser
Looking to buy Turbo Trusser? You have several options. You can find it on their official website. Buying directly means you get the real deal and might get special deals and guarantees.
Amazon also carries Turbo Trusser. It’s a popular choice for online shoppers. Many customers have left positive reviews, showing it’s a reliable option.
But you can also find it in stores. Right now, it’s in 75 stores across the U.S., mostly in hardware stores. This lets you see it before you buy.
Here’s a look at where you can buy it and how much it sells:
| Channel | Percentage of Sales | Special Notes |
|---|---|---|
| Official Website | 60% | Direct purchases |
| Amazon | 13% | Multiple reorderings by customers |
| Distributors | 27% | Includes three major distributors |
The founders have grown their sales a lot since starting in March 2021. They sold over 10,000 units worldwide. By the end of 2022, they made over $290,000.
This growth means more places to buy Turbo Trusser. Whether online or in stores, it’s a great choice for cooking poultry easily.
Customer Feedback and Reviews
The Turbo Trusser has caught a lot of attention since it was on Shark Tank. Amazon reviews praise its easy design and how it makes poultry up to 20% juicier. People love how it cooks poultry evenly, making it taste better and feel tenderer.
What real users say is crucial for understanding how happy they are. With over 500 reviews on Amazon, the Turbo Trusser has a 4.3-star rating. This shows that customers are really happy with it. They talk about how easy it is to use, how long it lasts, and how it cuts down trussing time from almost 10 minutes to just over a minute.
The Turbo Trusser’s story is amazing. It got a deal with Kevin O’Leary on Shark Tank and then saw a huge spike in sales. The company made about $290,000 in sales the next year. Even though fake products caused a $300,000 loss, the real Turbo Trusser has sold over 10,000 units worldwide.
Customers also like that the Turbo Trusser is dishwasher safe, making cleaning up easy. It’s proudly made in the USA, showing its quality. The company is also adding new products, like ones for Cornish hens and poultry brine, to meet customer needs.
| Aspect | Details |
|---|---|
| Amazon Reviews | 500+ reviews with a 4.3-star rating |
| Increase in Juiciness | Up to 20% |
| User Feedback | Highly user-friendly, reduces trussing time from 10 minutes to 1 minute |
| Sales Figures | $290,000 in sales after Shark Tank appearance; over 10,000 units sold |
| Additional Features | Dishwasher safe, made in the USA, expanding product range |
Conclusion
The Turbo Trusser has become a key tool in kitchens for those who love poultry. It started as a solution to a common problem with trussing chickens. Its success on Shark Tank showed its innovation and usefulness.
The design is simple, yet it makes poultry juicier and tastier. This has won over many customers. Since Shark Tank, sales have soared, making it a well-known name.
Turbo Trusser offers special tools for chicken and turkey. People love how easy and durable it makes trussing. After appearing on Shark Tank, it became a favorite, thanks to its ease of use and durability.
It’s priced at $14.99 each, with special deals available. This has drawn in many loyal customers. The Turbo Trusser team has overcome early hurdles, including fake products.
They’ve made trussing easier and more fun for home cooks. It’s now Amazon’s #1 Best Seller. Turbo Trusser is a must-have for anyone who cooks poultry.